MBA Project Marketing Management

MBA Solved Project Marketing Management (Unique)

NMIMS MBA Project Marketing Management:

A research-based practical report that demonstrates the ability to apply marketing theories and concepts to a genuine business problem or opportunity is known as an MBA Project in Marketing Management.

It is typically completed during the final semester of your MBA and is worth a substantial amount of credit (typically 100 marks or 20–30% of the overall evaluation).

The goal is to demonstrate: ✅ Understanding of marketing principles, ✅ Ability to analyze market situations, ✅ Research and data interpretation skills, ✅ Capability to suggest realistic business recommendations.

Project Objective

The objective of your undertaking is to:

Integrate classroom theory with practical marketing strategies

Identify and resolve a marketing challenge that a company or industry is currently experiencing.

Perform market research (primary or secondary data)

Propose strategic enhancements that are supported by analysis.

MBA Marketing Management Projects’ Most Popular Subjects

The following are some authorized and trending topics that are relevant for the years 2024–2025:

Consumer Perception of Green Marketing in the FMCG Industry

Effectiveness of Digital Marketing Strategies in Enhancing Brand Awareness (Case Study: Nykaa, Swiggy, and Zomato)

Customer Satisfaction with Online Food Delivery Services in India

The Influence of Influencer Marketing on the Purchase Decisions of Generation Z

Research on Brand Loyalty in the Smartphone Market (Apple vs. Samsung)

The efficacy of social media campaigns in the automotive industry

Consumer Attitudes Toward Corporate Social Responsibility (CSR) Activities of Multinational Corporations in India (Your Present Project Topic)

Examination of Consumer Purchase Behavior in Relation to E-Commerce Platforms

The framework of an MBA marketing management project report is as follows:

The standard NMIMS / Jain / MUJ format that is applicable to the majority of universities is as follows:

1. Title Page

Title of the Project

Your Name, Enrollment Number, Course, Semester

Name of the University

Name of Supervisor or Guide

2. Declaration and Certificate

The student’s declaration that the work is original

Certificate from the project instructions

3. Acknowledgment

I am grateful to the faculty, adviser, and institution.

4. Executive Summary (Abstract)

A concise summary (200–300 words) that summarizes the project’s objectives, methods, findings, and conclusions.

5. Introduction

A concise overview of the company or industry that was selected

Relevance and necessity of the investigation

6. Literature Review

Summary of prior research or theories that are pertinent to your subject matter (e.g., brand equity, digital marketing, consumer behavior).

7. Research Methodology

Descriptive/exploratory research design

Data Acquisition: Primary (survey/interview) or Secondary (reports, websites)

For instance, a sample size of 100 respondents.

Random/Convenience Sampling Methodology

Instruments Employed: Excel, SPSS, charts, graphs, and questionnaires

8. Interpretation and Analysis of Data

Utilize tables, pie charts, and bar graphs to visually represent your data.

Utilize statistical instruments (e.g., correlation, mean, and percentage) to analyze the data.

Interpret the results in a logical manner.

9.  Findings

Summarize the most significant findings (e.g., “70% of respondents prefer online purchases that are influenced by social media ads”).

10. Conclusion and Suggestions

In conclusion, summarize the teachings that have been acquired

Provide practical strategies, such as enhancing customer retention, implementing digital campaigns, and establishing a pricing strategy.

11. Bibliography / References: