NMIMS Solved Assignment Business Communication December 2025

NMIMS Solved Assignment Business Communication Dec 2025:
NMIMS Solved Assignment Business Communication Dec 2025: [Unique]

Assignment Marks: 20
Instructions
PLEASE NOTE: This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
NMIMS Centre for Distance and Online Education (NCDOE)
Course: Business Communication
Internal Assignment Applicable for Dec 2025 Examination

Q1 A consumer goods company, is launching a new line of organic cleaning products.
The marketing team, led by a new manager, has developed a campaign that focuses
solely on the superior cleaning power of the products. The campaign copy is dense
with technical details about the proprietary formula. A focus group, however,
revealed that the target audience is primarily motivated by environmental
sustainability and health benefits, not just cleaning effectiveness. The feedback also
highlighted that the language was too formal and lacked an emotional connection.
What specific adjustments should Sarah’s team make to their persuasive messaging
strategy to better align with the audience’s motivations and achieve a successful
product launch?

Q2 (A) A manager at a software company must inform a long-time employee that their
performance is consistently below expectations, and a formal performance
improvement plan is being initiated. The manager’s goal is to ensure the employee
understands the seriousness of the situation while maintaining a professional
relationship.What is the primary purpose of a negative performance review in this
scenario?

Q2 (B) Larsen & Toubro (L&T) is a multinational conglomerate with a significant digital
presence, using various platforms for internal and external communication. L&T’s
communication strategy includes internal podcasts for employee training, interactive
dashboards on their website for stakeholder engagement, and real-time messaging
apps for project teams. This approach allows them to streamline processes and
maintain a cohesive brand identity across different channels and audiences.
Based on the caselet, identify and explain two ways L&T leverages digital
communication to enhance business practices, citing specific examples from the text.