NMIMS Solved Assignment Marketing Management April 2026

NMIMS Solved Assignment Marketing Management April 2026: [Unique]
NMIMS Solved Assignment Marketing Management April 2026: General
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NMIMS Centre for Distance and Online Education (NCDOE)
Course: Micro Economics & Macro Economics
Internal Assignment Applicable for April 2026 Examination

Q1: A popular coffee brand, BrewBuzz, has introduced a loyalty program offering every
6th coffee free. At the same time, a new health study revealed that moderate coffee
consumption boosts productivity and reduces stress. These developments have
attracted new customers and encouraged existing ones to buy more coffee.
Based on the above scenario, apply your understanding to identify whether this
scenario reflects a movement along the demand curve or a shift of the demand curve.
Discuss the direction of the shift and how this change could influence BrewBuzz’s
sales volumes and potential pricing strategy.

Q2 (A) A premium coffee chain, “Bean Bliss,” recently increased the price of its signature
latte by 20% due to rising operational costs. Following this, the chain observed varied
changes in sales across different outlets. In metropolitan cities, the sales remained
almost unchanged, while in smaller towns, there was a significant drop in demand.
Interestingly, customers who were highly brand loyal continued purchasing despite
the price hike, whereas price-sensitive customers shifted to local coffee shops.
Analyze the above scenario and identify how different determinants of elasticity of
demand—such as availability of substitutes, level of income, brand loyalty, time
frame, share in total expenditure, competitive nature of the industry, and
preferences/habits—are influencing the elasticity of demand for “Bean Bliss” in
different markets. Provide a detailed explanation linking each determinant to the
observed customer behavior.

Q2 (B) A consumer electronics company, TechNova, is preparing to launch a next-generation
smart home device. With no reliable historical data available, the management is
considering using a structured approach to gather forecasts from industry experts,
researchers, and experienced marketers. The process involves several rounds of
anonymous feedback, with each round refining the estimates until a consensus is
reached.
Evaluate the above demand forecasting method being used in the given scenario, and
the technique in detail. You are required to justify whether this method is the most
appropriate choice for TechNova, providing well-reasoned arguments supported by
the nature of the product, market uncertainty, and the decision-making needs of the
company.