NMIMS Solved Assignment Marketing Management Sept 2025: [Unique]
NMIMS Solved Assignment Marketing Management Sept 2025: General
Assignment Marks: 20
Instructions
PLEASE NOTE: This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
NMIMS Centre for Distance and Online Education (NCDOE)
NMIMS Centre for Distance and Online Education (NCDOE)
Course: Marketing Management
Internal Assignment Applicable for Sept 2025 Examination
Q1 A premium home appliance brand, CoolCasa, has been facing stagnating sales
despite offering high-quality, durable, and technologically advanced products. Market
research indicates that younger consumers, particularly millennials and Gen Z, prefer
smart, connected appliances but also focus on affordability, brand experience, and
sustainability. The company’s traditional marketing approach, which emphasizes
product durability and engineering excellence, seems less appealing to this segment.
Question:
Based on consumer behavior principles, evaluate what key factors should CoolCasa
consider to realign its marketing strategy and better appeal to younger buyers?
(10 Marks)
Q2 (A) FreshBite Foods, a mid-sized packaged snacks brand in India, has noticed a decline
in sales of its traditional fried chips among urban consumers. Market research
suggests that health-conscious millennials and Gen Z consumers prefer baked,
organic, or low-fat alternatives. FreshBite’s management is considering launching a
new line of healthy snacks but is unsure how to understand and influence consumer
buying behavior effectively.
Question:
Based on the given scenario, analyze the key factors influencing consumer buying
behavior that FreshBite Foods should consider before launching its new healthy
snack line.
(5 Marks)
Q2 (B) GlowCare, a new skincare startup in India, has launched a premium herbal face
cream targeting young professionals. Despite high-quality ingredients and
dermatologist endorsements, the product is struggling to gain traction in the market.
Competitors with well-established brands dominate consumer trust, and many
potential customers perceive GlowCare’s product as expensive. The management is
now exploring ways to enhance customer value and improve brand positioning.
Question:
Based on the given scenario, apply marketing principles to show how GlowCare can
build customer value through its product, service, and brand strategies to gain a
competitive edge.
(5 Marks)
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