NMIMS Solved Assignment Strategic Management December 2025

NMIMS Solved Assignment Strategic Management Dec 2025:  [Unique]
NMIMS Solved Assignment Strategic Management Dec 2025 :

Assignment Marks: 20

Instructions:
PLEASE NOTE: This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
NMIMS Centre for Distance and Online Education (NCDOE):
Course: Strategic Management
Internal Assignment Applicable for Dec 2025 Examination

Q1 Queens Magic Land, a leading theme park operator, diversified into the quick service
restaurant (QSR) sector by leveraging its success with healthy food options in its
parks. Despite initial customer interest, the chain quickly faced losses due to high
competition, operational costs, and fading novelty. The QSR market is saturated with
established brands like McDonald’s, KFC, and local players, making it difficult for
the new entrant to sustain its premium, health-focused positioning. The management
is now evaluating how to reposition the QSR business using Porter’s cost leadership,
differentiation, or focus strategies to carve out a sustainable niche and improve
profitability. Given the scenario, how can Queens Magic Land apply Porter’s generic
strategies to reposition its quick service restaurant (QSR) business and regain
competitive advantage in a crowded market with both international and domestic
players?
(10 Marks)
Q2 (A) Let us assume that Marico Limited, which is a leading player in the beauty and
wellness industry, has implemented a range of sustainability initiatives, including
energy efficiency, renewable energy adoption, and waste reduction. These efforts
have required significant operational adjustments and ongoing commitment.
However, the company faces challenges in managing the trade-offs between
environmental sustainability and other business priorities, such as cost control and
supply chain efficiency. The management team is evaluating whether their current
environmental scanning practices adequately capture both the risks and opportunities
presented by ecological and societal trends. Critically assess Marico Limited’s
approach to sustainability and efficient manufacturing in the context of environmental
scanning. Briefly explain how well Marico balance the strategic opportunities and
risks associated with ecological and societal trends.
(5 Marks)
Q2 (B) A large conglomerate with multiple business units across various industries relies
heavily on the BCG Growth-Share Matrix to allocate resources and make investment
decisions. While the matrix provides a clear visual representation of business unit
performance, some managers argue that it oversimplifies complex realities and may
lead to suboptimal decisions, especially in fast-changing markets. Critically assess the
decision of a diversified conglomerate to use the BCG Growth-Share Matrix as its
primary tool for portfolio analysis. Briefly explain the limitations of this approach in
today’s dynamic business environment, and how the company might improve its
strategic decision-making process. You may use relevant examples to support your
analysis.
(5 Marks)