NMIMS Solved Assignment Marketing Management June 2026

NMIMS Solved Assignment Marketing Management June 2026: [Unique]
NMIMS Solved Assignment Marketing Management June 2026: General
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NMIMS Centre for Distance and Online Education (NCDOE)
Course: Micro Economics & Macro Economics
Internal Assignment Applicable for June 2026 Examination

Q1: EcoClean, a startup specializing in environmentally friendly home cleaning products, has limited capital but aims to disrupt a crowded market dominated by large multinational brands. Through segmentation analysis, EcoClean has identified a small yet growing community of health-conscious urban millennials who value green initiatives and are highly active on social media. The founders are debating how best to deploy their limited resources for maximum impact, especially given the challenges of achieving scale against established competitors.Apply the concepts of concentrated and micromarketing strategies to EcoClean’s situation. Which targeting approach should EcoClean prioritize to achieve rapid market traction within its constraints, and how can the company implement this choice to build a loyal customer base?

Q2 (A) A global beverage brand like Coca-Cola has introduced healthier drink options in response to health concerns and regulations, while continuing to sell its traditional sugary beverages.

Evaluate whether the company should emphasize its healthier portfolio or protect its

traditional core brand identity. Justify your answer.

Q2 (B) A fashion retailer plans to enter eco-friendly athletic wear using its established brand name. While the marketing team sees brand equity benefits, others fear dilution of the core fashion brand.

Evaluate whether the retailer should use a direct brand extension, introduce a sub-

brand, or avoid the extension. Justify your answer.